Herobike H1 MAX — SocialMedia
My role
- Social media concept
- Art direction
- Photography
- Posts, carousel & reels
- Animation
Year
2025
Discipline
Output
40 posts · 6-slide carousel · 5 reels
Tools
Herobike’s H1 MAX is a mini folding e-bike made for London streets. Its social media had to tell people everything that matters about it, fast.
Strengths and doubts, up front
I started by pulling out the bike’s biggest advantages and the things that hold buyers back, and put both front and centre: 250 W, 30 miles and 15.5 mph on one side; 22 kg, a removable battery, a frame that folds in seconds, a lock and an alarm on the other.
Every post answers one of them.
Swipe through the bike
The carousel walks through the H1 MAX in six slides: power and range, the battery, folding, safety and the three colours.
One system, forty posts
Yellow, black and white — the three colours of the bike — run through all forty posts, so the feed reads as one brand.
Made with AI, in motion
All of the social visuals and animation were made with AI, and the reels put the posts in motion.
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