Project Idea : M.Ben

Project Idea and Summary


This is a 2D animation film that we specifically created in 2017 for the American company Gramas. My friend, a 3D modeller and animator, and I worked together on this animation. I took responsibility for the story, script, video editing, and direction. What makes this project unique is its flow and the use of the low-poly technique.

Solution : M.Ben

Problem and Solution


Problem: The company wanted to showcase that its dried products date back to the year 2000 during the Ephesus period and emphasise that they continue to work with the same soil.

Solution: We will demonstrate that the soil remains the same, even as time passes, through a special transformation of a low-poly 3D model. We will witness the stages the product has gone through without changing its appearance in the frame.

From the Past to the Present with the Same Method
Application: M.Ben & His 3D Team

Execution and Technology


After completing the sketches, the modeling and animation were done using Maya 3D render and animation software. The final edits were done by me using After Effects and Premiere. One of the reasons I chose the low-poly technique was that it would speed up the render times by three times. This allowed me to keep control over the rest of the workflow.

Results


As a result, the client was satisfied with the final project and requested additional renders and designs for use in some of their posters. They also translated it into different languages to increase the reach of their share.